Shamrock CRM – Salesforce.com Consulting, Implementations and Web Development

Salesforce.com User Adoption – New AppExchange Application

I am excited to announce a new product created by Shamrock CRM built specifically for improving user adoption in Salesforce.com and Force.com.  Imagine having 1000 users and only 50% user adoption. @ $1000/license, this is $41,000 WASTED in licenses/month.

Welcome to the solution, AdoptionMax – Salesforce.com User Adoption Management!

Try AdoptionMax on the AppExchange Here (Click View Screenshots to see More)

Take a look at my overview of AdoptionMax Here

With Adoption Max, you can send regular notifications to users and their managers/adoption champions based on certain levels of inactivity. Notify users by email, chatter posts, tasks, reports. Customize when to send messages, to whom, and how they should be sent. All of these notifications are customizable, reportable, and automatic. Turn the app on and forget about it. All notifications will be handled by the app.

The best way to obtain user buy in is to establish a level of accountability. Users MUST know what you expect from them and they must be held accountable for their successes/failures. Adoption Max will provide them and their managers will visibility into their system usage or lack thereof.

We suggest establishing “Adoption Champions.” These would be power users that are responsible for the adoption success of a certain group of users, such as a region, an office, a product line, etc. These adoption champions would be assigned in Adoption Max and would have their own adoption reports to monitor. They would communicate with users to encourage usage of the system and regularly report to management about the level of adoption progress. e.g. A European Adoption Champion might be based in London and be responsible for all users in Europe. They would encourage usage, provide tips & training, help users when needed, and escalate to user management if there is lack of performance. The user, the user adoption champion, and the managers should all be held accountable for the adoption success. Adoption Max makes this VERY visible.

Read more about AdoptionMax and how it will improve your User Adoption here

Try out AdoptionMax on the Salesforce AppExchange

Let me know if you would like to try it out for FREE or if you would like more information.

Thanks for reading.  We have just found that SO many companies, big and small, have huge problems with user adoption management.  We want to help!

Best Practice Tip – Keep it Simple

It’s so exciting when you are installing a CRM tool like Salesforce.com, because you want to throw in all of the bells and whistles, cool functionality, workflows, approval processes, systems integrations. You want everything to be absolutely perfect before you let a single user into the system to poke around.

Building a complicated system from the start is a Bad Bad idea, unless you have an amazingly devoted future user base. If you build the system with overly complicated processes and system limitations/restrictions, you are going to frustrate the poor users, confuse them, upset them and make them not want to use the tool. If this happens, you will be paying for licenses and will not be getting the benefit of the CRM system that you purchased, because your user adoption will be poor.

My tip from many Salesforce implementations is to keep it very simple from the beginning. Let the users play around from the beginning. Let them understand the basics of the tool before you do anything crazy. Let them track the basic information for their contacts and opportunities and wait for them to request more once they realize what it can actually do. Treat this as an evolutionary rollout. Add functionality in phases and educate the users every step of the way.

Doing this will create dedicated users, quality data, and the highest possible ROI on your CRM investment.