Shamrock CRM – Salesforce.com Consulting, Implementations and Web Development

Salesforce.com vs. GiftWorks? Which is better for Nonprofits?

Lately I have heard a lot of discussion from many different Nonprofit organizations as to whether to choose Salesforce.com or GiftWorks for their CRM needs (Donation/Grant/Revenue tracking, Donor/Volunteer/Constituent Management, Mailing Campaigns, Event Tracking, etc). I have used both tools and I have my own opinion (Salesforce all the way), but I found an Excellent post on the Web describing exactly what I feel about the differences between the two CRM systems.

“GiftWorks does not allow for much flexibility when it comes to injecting “business processes” in the way that SHOULD be in a CRM system. Leads, campaigns, donors, and contacts can be more effectively managed in Salesforce.com.

SFDC (Salesforce.com) does a much better job of building and managing relationships between contacts, organizations and donations. Also, Salesforce is scalable. It can grow with your organization to accomodate other business processes, such as expense management, HR and more. In addition, it allows for a relatively simple integration with other ERP systems such as Quickbooks, Paypal etc.

Another major plus for Salesforce is accessibility. GiftWorks is only now coming out with some type of remote administration capability but it is nowhere near close to Salesforce.com.

GiftWorks may be a good solution for some organizations right out-of-the-box, especially if you do not have the budget to customize Salesforce. But, if your organization is growing, and you are looking for a long term solution, I would take a serious look at Salesforce.com. Also, remember that if your organization is a 501(c)(3), you can most likely obtain a 10 license donation from Salesforce.”

So, if you would like to know more about how Salesforce.com works with other nonprofits, shoot me an email and we can chat!